McDonalds UK Switches To 100% Rainforest Alliance Certified Coffee

January 23, 2007

Greenwash or a step in the right direction? I’ve just read on Treehuggers that from now on McDonalds UK coffee is “being made from Kraft Foods, Kenco brand, a high-quality Arabica that is 100% Rainforest Alliance Certified. The Rainforest Alliance is an international nonprofit organization which works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior. This move makes McDonald’s the first major retailer in the United Kingdom to source 100 percent of its coffee from Rainforest Alliance Certified farms.
Forgive me for being a bit cynical here, but I don’t entirely trust McDonalds, or thier partners. As I blogged about a last week, Kraft is the very same company that is buying and selling coffee grown illegally inside National Parks.

One Response to “McDonalds UK Switches To 100% Rainforest Alliance Certified Coffee”

  1. Dave On Fire Says:

    Tricky though, isn’t it? Is it ever worth buying an ecologically sound product from an ecologically irresponsible company, or will it reinforce the company’s image and consumer complacency too much to be worth it?
    In some supermarkets, especially at the end of the day, the only fairtrade coffee available comes from the likes of Nestle and their evil-a-likes – what to do? Obviously where possible we should free ourselves from the supermarkets, but lifestyle often makes it impractical to shop anywhere else.
    Quite a pickle – what are your thoughts?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: