Gourmet Coffee

February 6, 2007

Clearly most Americans do not know what real gourmet coffee is. Recently employees of Consumer Reports’ food testing unit sampled medium plain coffees from two stores each of Starbucks, Dunkin’ Donuts, McDonald’s, and Burger King. McDonald’s coffee was deemed the best tasting, beating Starbucks and it’s gourmet reputation.
What surprises and concerns me about this is not that McDonald’s won, but that Starbucks is considered “gourmet”, even by the blogger/s on a site such as Fair Trade Coffee News. Here in NZ Starbucks is not really considered gourmet. Somewhat ironically it is seen as being to coffee what McDonald’s is to burgers. Somewhat bland (unless you add one of thier zillion artificial flavours) and unsatisfying. For real gourmet coffee you need to go to specialist, usually small cafes (and preferably fair trade like my current favorite, People’s Coffee!). I guess if I ever travel to the US again I’ll need to brew my own, unless someone can point me to a real cafe.

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2 Responses to “Gourmet Coffee”

  1. ruthy Says:

    I couldn’t have stated it any better! Kudos to you!


  2. Your way of describing everything in this paragraph is genuinely nice, every one
    be capable of effortlessly understand it,
    Thanks a lot.


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