Chocolate’s Dark Secret

April 13, 2009

A couple of Easters ago a posted on about chocolate slavery.  This Easter I have been very happy to see that the issue is gaining wider attention.  Today the Sunday Star Times ran a feature story on chocolate slavery and fair trade chocolate- on the frount of the business section!  Not only was this attention by the conventional media encouraging, the article indicated that Cadbury (argueably the most recognisable chocolate brand in this part of the world) is moving towards using fair trade cocoa for a significant portion of it’s products.

And, finally, it seems New Zealanders are getting the message.  

Though New Zealanders lack the consumer awareness of the Brits, 42% of us say we would buy more fair trade if more were available, and the recognition of the Fair Trade label has jumped from just 2% in 2006 to 36% at the end of last year, though Fair Trade said retail sales were a mere $14.6m in the past year.

I’ve long been frustrated at the lack of interest in, and availability of fair trade products in New Zealand, compared to what I hear of other parts of the world.  But things are changing.  I guess, as with a lot of things, New Zealand just lags a little behind.  But the signs are encouraging this Easter.  

scarborough-fair

(Also, the features section ran an article about the health benefits of chocolate.  I really did enoy reading the paper today!)

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