Free Rice

I’ve found a new little addiction.  Free Rice is a site that has two goals.  To provide English vocabulary to everyone for free, and to help end world hunger by providing rice to hungry people for free. For every word you get right in the quiz, Free Rice will donate 10 grains of rice to the United Nations World Food Program, paid for by advertising on the site.

While I think the idea is great, and certainly should help raise awareness of global hunger the critic in me just can’t resist a little critique.  The concept is a variation on the ‘click a link and we’ll donate’ type of site, and the rice grains and words games are nice way of catching- and holding attention.  However it doesn’t go any further than that really.  There is little attempt to provide information about the root causes of poverty, or to encourage people to do any more than to continue to sit in thier cosy spot in front of the computer while appeasing thier conscience.

But I have to say I still managed to get to level 44 and  to donate 1000 grains of rice (a bowl full?) in the process. It does feel kinda good anyway.